Recognizing the need for greater awareness about road safety within Abu Dhabi, the Health Authority - Abu Dhabi (HAAD) has launched an important road safety initiative, ‘Drive Safe, Save Lives’, to educate the public.

This road safety initiative addresses the issues surrounding road safety and seatbelt usage within Abu Dhabi and builds broader awareness of the importance of driving safely and the value of human lives.

The campaign will be launched through advertisements placed on television, cinema, newspapers, magazines, radio, lamp posts,  and billboards throughout Abu Dhabi Emirate.  Through this initiative HAAD will be spreading the word about the importance of road safety.